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Leveraging sports mega-events for physical activity promotion


Keynote

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Book Open User Keynote


Map Pin Palais des Congrès


Door Open Fill First Floor, Ternes Room


Calendar Dots Bold Tuesday, October 29


Clock Countdown Bold 10:00

– 11:00

Overview


Sports mega-events have the potential to inspire populations to become more physically active. These events, like the Olympics, Paralympics, and World Cup, capture global attention, fostering a sense of unity and excitement. Host cities often invest in infrastructure, creating new sports facilities and parks that can endure long after the event.

Additionally, the media coverage and role models from these events can inspire people to adopt healthier lifestyles. However, the potential of these events is often not realised. Sustained efforts are needed to ensure a legacy of lasting changes in physical activity and public health. In this keynote, we will learn about the invested efforts of Paris 2024 and cycling mega events to achieve population increases in physical activity.

Chairpersons


Fiona Bull


Head of Unit, Physical Activity

Department for Health Promotion

World Health Organization – WHO

Switzerland

Keynote Speakers


Isabella Burczak


Cycling for All & Sustainability Manager

Cycling for All & Sustainability

Union Cycliste Internationale

Switzerland

Marie Barsacq


Executive Director of Impact and Legacy

Olympic and Paralympic Games Paris 2024

France

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