Creating archetypes to assess individual financial benefits of changing to active transport in everyday journeys

Oral

Abstract Overview

Background: Encouraging more people to take up active travel (AT) is a priority globally. Presenting the financial benefits for individuals of engaging in AT may encourage uptake. Yet calculating the benefits of AT in terms of individual financial benefits is rarely accurately calculated. Purpose: To develop and describe archetypes informed by active travel stakeholders, and to present the potential individual financial benefits. Methods: In consultation with UK-based active travel stakeholders, a new model for calculating individual financial benefits was developed. Working collaboratively with one stakeholder, three archetypes were developed based on real world scenarios and run through the model to assess the potential savings for these individuals.
Results: The three archetypes created were; 1) a working couple with young children; 2) a part time self-employed cleaner and; 3) a regular commuter nearing retirement. For each, the details needed to generate more accurate calculations included the description of the current situation (job status, working location, earnings, type of car and purchase method and spilt trips), proposed AT options (outlays such as purchasing bikes, ebike charging costs, bike maintenance) and potential savings (reduced car usage and parking charges, using this money in other ways such as investing into retirement funds). When these details were placed in the model, each archetype made savings from the switch to AT of between £1,100 to £3,400 per annum. Conclusions: The archetypes provide information of what to consider when creating examples to model the individual financial benefits from changing to AT more accurately. They highlight the complexity and the difference between archetypes that need to be considered when modelling individual financial benefits and suggest large potential savings for some. Practical implications: These archetypes can be used to provide realistic examples of the individual financial benefits of AT for promotion at a policy and individual level. Funding: None

Additional Authors

Name: Emma Lawlor
Affiliation: University of Glasgow
Presenting Author: no
Name: Kevin Campbell
Affiliation: University of Stirling
Presenting Author: no
Name: Fredrick Changwony
Affiliation: University of Stirling
Presenting Author: no
Name: Isaac Tabner
Affiliation: University of Stirling
Presenting Author: no

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Information

Study Type: Method development
Subtheme: Co-benefits/ non-health benefits/ SDGs
Population Group: Adults, Disadvantaged groups
Setting: Transport

Submitting Author

Gemma Ryde
Lecturer
University of Glasgow
United Kingdom

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